Irish TV presenter Laura Whitmore has been named the face of The Muff Liquor Company, and has invested in the gin and vodka distillery in order to support its planned expansion in the near future.

The Celebrity Juice team captain said of the partnership 'As an Irish woman I am always proud to support Irish businesses and particularly Irish businesswomen. I loved the company’s commitment and determination, as well as their positive vision and ambition for the future. It’s amazing to see companies like The Muff Liquor Company taking a lead in this highly competitive market. They aren’t afraid to be bold and get their name out there'.